How to Set Up Your First
Facebook Ad Campaign
If you’re thinking about advertising on Facebook but are not sure how to, this guide will help you create your very first ad campaign in a few easy steps. Marketers consider Facebook to be one of the most effective social advertising channel of our time.
Image Ad: Adding a relevant image of your product or service can directly impact the success of your ad. You can choose to use a single image ad or use carousel, collection, slideshow, or Instant Experience to advertise with multiple images.
Video Ad: If your advertising objective is to reach more people, engage your audience, promote video views or drive conversions, video ads may be a great option for your promotions.
Slideshow Ad: Combine multiple images or videos, text and sound to capture your audience’s attention and tell a story. Slideshow ads enable you to create a high-quality ad without the expense or challenges of video production.
Carousel Ad: The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link.
Collection Ad: The collection ad format allows you to combine video, slideshow or image with product images taken from a catalog. This format allows people to interact with your ad and browse more products, or learn more about the features of a specific product, in a fast-loading, full screen experience, without leaving the Facebook app. Collection is ideal for eCommerce advertisers because it allows them to show multiple pieces of content alongside a main creative.
Instant Experience Ad: Instant Experience is a mobile only experience that can be used on iOS and Android. The format is optimized to showcase your products, or inspire mobile shopping.
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