Small Business Australia

If you’re thinking about advertising on Facebook but are not sure how to, this guide will help you create your very first ad campaign in a few easy steps. Marketers consider Facebook to be one of the most effective social advertising channel of our time. 

1. Create Pages: Facebook Pages allow businesses to develop their brand, grow their audience, and start conversations with customers interested in learning more
2. Set up Business Manager: To create a Business Manager account, go to business.facebook.com and click Create Business. Follow the prompt, select the primary Page, enter your name, work email address. Using Business Manager, you can run campaigns using simple self-serve tools, track their performance with easy-to-read reports.
3. Choose an Objective: You can create a new campaign in Business Manager using the “Quick Creation” tool or you can upload an existing campaign. Business Manager asks critical questions like what you want people to do when they see your ads. It could be sales on your website, downloads of your app, or increased brand awareness.
4. Select Your Audience: 
   Core Audience—based on location, demographics, interests, behavior, connections.Custom Audience—contact lists, site visitors, app users.
   Lookalike Audience—find people with similar interests as the audience.
5. Choose Platform: Boost performance with Automatic Placement of ads. Automatic Placement allows Facebook to decide on your behalf which surfaces to show ads on based on likelihood of conversion.
6. Set a Budget: Enter your daily or lifetime budget and the time period during which you want your ads to run.
7. Select the Formats: 
   

   Image Ad: Adding a relevant image of your product or service can directly impact the success of your ad. You can choose to use a single image ad or use carousel, collection, slideshow, or Instant Experience to advertise with multiple images.

   Video Ad: If your advertising objective is to reach more people, engage your audience, promote video views or drive conversions, video ads may be a great option for your promotions.

   Slideshow Ad: Combine multiple images or videos, text and sound to capture your audience’s attention and tell a story. Slideshow ads enable you to create a high-quality ad without the expense or challenges of video production.

   Carousel Ad: The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link.

   Collection Ad: The collection ad format allows you to combine video, slideshow or image with product images taken from a catalog. This format allows people to interact with your ad and browse more products, or learn more about the features of a specific product, in a fast-loading, full screen experience, without leaving the Facebook app. Collection is ideal for eCommerce advertisers because it allows them to show multiple pieces of content alongside a main creative.

   Instant Experience Ad: Instant Experience is a mobile only experience that can be used on iOS and Android. The format is optimized to showcase your products, or inspire mobile shopping.

   Once your Ad is running, keep measuring and adjusting it.
   (Source: 3dcart, Dec 17, 2019)