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6 Tips How To Start Your Own Custom T-Shirt Clothing Line

Is your dream to start your own clothing line and have people around the world wear your custom made t-shirt designs? Then you’re in luck! The quest for a more flexible lifestyle and earning an extra income could be easier than you thought. 

In this guide, we’re going to cover everything you need to know about starting a custom t-shirt online store. 

We’ll cover how to choose your niche, find a supplier, create your store and more. 

1st. Choose Your Niche

Choosing your niche is an important part of your custom t-shirt business. This is because not everyone in the world has the same tastes when it comes to clothing. So if you try to sell your designs to anyone and everyone you’ll end up slowing your business growth.  

By moulding your brand to a specific niche you become more attractive to your target and less attractive to anyone else. While this may sound like you’re limiting your customers—in a way you are—you make up for this with higher conversion rates and repeat business. 

An example of a niche could be cute images of dogs and coffee. This will take your target market from people who like dogs or people who like coffee to people who like both. By having a targeted niche your customers will end up with a custom t-shirt that is perfect for them. 

You can find potential niches by looking at what is already in the marketplace. Websites like Reddit, Facebook and other social media can also help you come up with niche ideas. 

2nd. Find a Custom T- Shirt Printer

Finding a reputable custom t-shirt printer will make or break your business. These days, your customers will not be happy with sub-standard t-shirt quality. If you want to have a successful long-term business, it’s a good idea to sacrifice some profit so that your customers can enjoy a higher quality product. 

You should look for an experienced custom t-shirt printer such as M&M Professionals. Your custom t-shirt printer should have access to the best products on the market. These include Gildan and premium custom t-shirts. They should also have a wide range of sizes, weights and styles as you can’t be sure which ones will be popular. 

Once you’ve found your Australian custom t-shirt supplier, you should then order a few samples. This will ensure that the quality is exactly what they say it is. 


3rd. Begin Creating Your Designs

Next, you’ll need to start creating your designs. After all, you can’t sell plain t-shirts as these can be bought anywhere! 

You can gain inspirations for your designs by browsing your local shopping center or searching online for your chosen niche. 

Another way to gauge demand is through a tool called Google Trends. This shows what people are searching for in your niche. You can also search for specific phrases that you think people could be interested in and it will show you search statistics for those phrases. 

But how can you actually create your designs? 

You’ve got a few different options. You can create designs by yourself through software like Adobe Photoshop, hire a designer or buy royalty-free t-shirt designs. 

If you want to hire a designer, you can find them on freelance websites such as Upwork or specialty design communities like Dribbble

It’s a good idea to test a few different options so you can find the best fit for your custom made t-shirt business.  

4th. Create Mockups so Your Customers Can See Your Designs

Once you’ve got some designs ready, you’ll need to create some product mockups. This is so your customers can see what your custom t-shirt will look like on a real person. 

You have a few different options for creating your mockups. First, you could order some samples and take pictures of them yourself. To order a GILDAN T Shirt sample, please click here to contact M&M Professionals. Or, you can use a digital mockup tool such as Placeit

If you want the mockups to be as perfect as possible, you could also hire a model and/or designer for your T Shirts creation. 

5th. Get Feedback on Your Designs

Now it’s time to find out what people think about your designs. Getting feedback on your designs is important because if they miss the mark then it would be a waste of time investing in them. This can save you a lot of time and money in the long-run. 

There are a number of ways you can receive feedback on your designs. These include social networks, Reddit and Crowdfunding. 

You can upload photos of your designs on places like Facebook, Twitter and Instagram. On Facebook, you can post it on your personal profile or find specific groups in your niche and ask them for feedback. 

While you can’t do this on Instagram, you’ll be able to use hashtags that are relevant to your designs. This will help customers in your niche to find your products organically. 

Getting feedback through Reddit will be a similar process to Facebook. You can search through specific subreddits that are applicable to your niche and then start a conversation with the people involved. 

Crowdfunding, on the other hand, is an outside of the box idea to test, validate and make sales upfront. This is because you’ll need to create a marketing campaign instead of only asking for feedback. You’ll be able to see quickly which designs are popular or if your idea is any good at all! But the plus side is, if you get your designs right, your custom t-shirt business will be off to a flying start. 

6th. Get Feedback on Your Designs

Up until now, you’ve done all the hard work to get your designs ready and find a custom t-shirt printer. All that’s left is to create a store for your custom made t-shirts.  

A popular way to create eCommerce websites is through Shopify. Shopify saves you the time of having to build your website from scratch or customise it to fit your needs. You could also opt to use software like WordPress, but you’ll have to make sure that your website is optimized for selling a product. If you’re a beginner, it’s a good idea to stick to Shopify as they have integrated analytical tools and specialise in eCommerce. 

Go On, it's time to start. Earn that extra income designing the custom printed t-shirts that people love

There you have it, our guide on starting a custom made t-shirt business. Remember, starting a business isn’t easy and there will be some difficult times ahead. That’s why we recommend writing down why you wanted to start your business in the first place. This will help keep you on track when things don’t go so well. Do you have any questions about sourcing custom t-shirts in Australia and New Zealand? Send us a message, we’ll be glad to help out! Big businesses usually start from somewhere small, like someone's dining table or garage. So, pursue your dream. It is never too late.

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